Home News Reinventing the wheel: business masterclass

Reinventing the wheel: business masterclass

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Will Butler-Adams

When Will Butler-Adams arrived at Brompton Bikes, he immediately saw the potential of its unique folding bike design.

He persuaded the business’ founder to make him Chief Executive and then proceeded to revolutionise the business model.

Under Will’s guidance, production at Brompton’s factory in Essex soared from 6,000 to 45,000 bikes per year, making it the UK’s largest volume bike manufacturer with exports to Singapore, China and Spain.

He was awarded the OBE in 2015 for services to manufacturing.

LUMS logoNow Will is bringing his energy and ideas to Cumbria, delivering a business masterclass at the Castle Green Hotel in Kendal, on Tuesday September 18th, from 1pm to 4pm – please note the change of venue, the masterclass was originally advertised as being in Barrow.

His talk will encapsulate the ethos of Brompton and what has driven the business’ growth over 15 years covering manufacturing, exports, strategy, technology and innovation, followed by a Q&A session.

This event is free to eligible businesses as a taster for Cumbria Forum, a programme run by Lancaster University Management School, in partnership with Cumbria Business Growth Hub, to enhance the capabilities of SMEs.

To reserve your place, click here.

For more information call Pete Cornwall on 01524 510728 or email cumbriaforum@lancaster.ac.uk

To find out more about Cumbria Forum click here.

ERDFCumbria Forum has received £446,000 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.  Cumbria Business Growth Hub is receiving up to £2,528,767 of funding from the England European Regional Development Fund as part of the same programme. The Ministry of Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information, click here.

© Cumbria Chamber of Commerce

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