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Workshop: Make the most of the broadcast media

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Broadcast media

Are you new to media relations or are you looking to polish your media skills?

Do you need to develop a confident voice for your company?

Can you stay in control of media interviews, focusing on the message rather than the questions?

When dealing with the broadcast media, whether radio or television, it’s all about getting the message right – and this can be challenging.

This practical and empowering workshop covers the fundamentals of working effectively with the media, how the media works and how to ensure you’re in control of the situation remaining confident, clear, credible and compelling.

Join Cumbria Business Growth Hub on Tuesday October 30th at Newton Rigg Conference Centre, Penrith, from 10am to 4pm.

The session covers:

  • What makes a great story
  • How to prepare for broadcast media
  • What makes a great interviewer and a great interviewee
  • How to ensure your message is heard
  • How to handle nerves

This workshop would normally cost £350 but is free to eligible businesses thanks to funding through Cumbria Chamber of Commerce, local authorities and the European Regional Development Fund.

To confirm your eligibility and book a place, or if you have any other queries, email Catherynn@cumbriachamber.co.uk

Suzanne Caldwell, Deputy Chief Executive of Cumbria Chamber of Commerce, said: “Whether it’s making sure you’re primed to promote your business effectively, or you want to be ready to respond in a difficult situation, this is a great way to make sure you feel confident, prepared and can make the most of media opportunities.”

This is the latest in a series of free Cumbria Business Growth Hub workshops to promote business growth.

Others have covered time management, sales, management tools, writing to sell, purchasing and procurement, writing website content, market research, negotiation skills, coaching and mentoring, digital marketing, improving profitability, future-proofing your business, protection from cybercrime, tendering for contracts, understanding company accounts, and SEO.

Here’s what participants had to say:

“The speakers are very knowledgeable and the presentations are always very well attended. Even if the workshop is on a subject you think you know, there will always be at least one ‘golden nugget’ of information you can take away and benefit your business. The workshops are also great places for networking.” The Warm Welly Company, Walton

“Today I’ve been on another great course with Cumbria Business Growth Hub and learned so much. If you are a small business in Cumbria, you too could attend these great courses for free. There’s no catch, I can’t believe I waited so long.” Lakes Escapes, Workington

“The free workshops have been a valuable opportunity to get ‘top tips’ and to develop a deeper understanding of different marketing techniques. The courses also offered me the opportunity to meet different business owners, which has been great for extending my network of contacts.  All the tutors were excellent and very knowledgeable.  Highly recommended.” Solwayconnections, Carlisle

The workshops are part of the wider business support offer provided by the Chamber’s Cumbria Business Growth Hub.

To find out more about how the Growth Hub can help your business, click here or call 0844 257 84 50.

ERDFThe funding that supports the Growth Hub comes from a range of sources including Cumbria Chamber of Commerce, the European Regional Development Fund, Allerdale Borough Council (Sellafield Ltd’s Allerdale SIIF, distributed by Allerdale Borough Council), Barrow Borough Council (FEDF Coastal Communities Fund Supply Chain Initiative, the Coastal Communities Fund is funded by the Government with income from the Crown Estates marine assets; it is delivered by the Big Lottery Fund on behalf of UK Government), Carlisle City Council, Eden District Council, South Lakeland District Council and Cumbria LEP.  The Growth Hub is receiving up to £2,528,767 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.  The Ministry of Housing, Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information, click here.

© Cumbria Chamber of Commerce

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