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Workshop: How to stand out from your competitors

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Stand out from your competitors

Have you thought about what makes your business special or unique? And how can you use this to make your business more successful and profitable?

Join the Chamber’s Cumbria Business Growth Hub and Dodd & Co next Friday, February 16, for an interactive, practical workshop focused on the drivers of your company development and marketing strategy, including:

  1. Approaching your USP/competitive edge from the inside and the outside
  2. Examining market leaders and why they are in that position
  3. Comparing your businesses with other successful businesses in relevant sectors

The session at Newton Rigg, Penrith, runs from 10am to 4pm, and is FREE OF CHARGE to eligible businesses owing to funding through Cumbria Chamber of Commerce, local authorities and the European Regional Development Fund.

It would normally cost around £140.

The workshop will help you discover, or confirm, what makes you stand apart from your competitors and how to capitalise on that differentiation.

It covers:

  1. What makes you special
  2. How we assess success
  3. Finding your competitive advantage in the clouds
  4. Protecting your assets
  5. Effective use of social media for the way forward
  6. Social media etiquette – dos and don’ts
  7. Devising a marketing strategy

Dodd & Co is a long-established firm of chartered accountants and business advisers, using their business acumen and expertise to assist local, national and international businesses recognise, develop and exploit their long term growth potential.

To confirm your eligibility and book a place, or if you have any questions, please email Catherynn@cumbriachamber.co.uk

Please note places are limited so book early to avoid disappointment.

The Department for Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information, click here.

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