Home News The secrets of powerful and effective business writing

The secrets of powerful and effective business writing

Writing for business

Good business writing should be clear, simple and relevant to the reader.

But there’s just too much waffle out there and most of us would agree that we tend to fall into the same old bad habits when writing emails, reports, proposals and marketing materials.

This workshop will challenge you to break those bad habits and look at written communication in a fresh and more energetic way to make your business writing more potent, meaningful and convincing.

During the day you will look at:

  • Word Power – quick tips to make your writing a joy to read
  • Structure – simple techniques to structure your writing to make sure your reader immediately gets the point you are trying to make
  • Editing – tips for editing your work and cutting the flab
  • Tone of voice – making sure you get the right tone for your target and audience
  • Planning your content – getting things in the right order
  • Getting inside the head of the reader – why understanding your audience is key to better writing

 And you will learn:

  • Why simple words are more powerful than complex ones
  • The subtle differences of styles of writing
  • The techniques of sales and marketing copywriting –
    • Press releases
    • Reports and proposals
    • Digital writing
  • How to beef-up any piece of writing in just 10 minutes
  • Some formulas for body text and headlines that you can use over and over again

This workshop would normally cost £350 but is free to eligible businesses thanks to funding through Cumbria Chamber of Commerce, local authorities and the European Regional Development Fund.

It takes place on Tuesday 9th October, from 10am to 4pm, at Newton Rigg Conference Centre, near Penrith.

To confirm your eligibility and book a place, or if you have any other queries, email Catherynn@cumbriachamber.co.uk

This is the latest in a series of free Cumbria Business Growth Hub workshops to promote business growth.

Others have covered time management, sales, management tools, writing to sell, purchasing and procurement, writing website content, market research, negotiation skills, coaching and mentoring, digital marketing, improving profitability, future-proofing your business, tendering for contracts, and SEO.

Here’s what participants had to say:

“Today I’ve been on another great course with Cumbria Business Growth Hub and learned so much. If you are a small business in Cumbria, you too could attend these great courses for free. There’s no catch, I can’t believe I waited so long.” Lakes Escapes, Workington

“The speakers are very knowledgeable and the presentations are always very well attended. Even if the workshop is on a subject you think you know, there will always be at least one ‘golden nugget’ of information you can take away and benefit your business. The workshops are also great places for networking.”  The Warm Welly Co, Brampton

“The free workshops have been a valuable opportunity to get ‘top tips’ and to develop a deeper understanding of different marketing techniques. The courses also offered me the opportunity to meet different business owners, which has been great for extending my network of contacts.  All the tutors were excellent and very knowledgeable.  Highly recommended.” Solwayconnections, Carlisle

The workshops are part of the wider business support offer provided by the Chamber’s Cumbria Business Growth Hub.

To find out more about how the Growth Hub can help your business, click here or call 0844 257 84 50.

ERDFThe funding that supports the Growth Hub comes from a range of sources including Cumbria Chamber of Commerce, the European Regional Development Fund, Allerdale Borough Council (Sellafield Ltd’s Allerdale SIIF, distributed by Allerdale Borough Council), Barrow Borough Council (FEDF Coastal Communities Fund Supply Chain Initiative, the Coastal Communities Fund is funded by the Government with income from the Crown Estates marine assets; it is delivered by the Big Lottery Fund on behalf of UK Government), Carlisle City Council, Eden District Council, South Lakeland District Council and Cumbria LEP.  The Growth Hub is receiving up to £2,528,767 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.  The Ministry of Housing, Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information, click here.


© Cumbria Chamber of Commerce


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