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The only marketing strategy you’ll ever need

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Workshop

Would your business benefit from a simple and practical way to create a marketing strategy that can be used over and over again?

This easy-to-use system enables you to create a 90-day strategy broken down into fortnightly tactical chunks. Once you learn the formula it can be used quickly over and over again throughout the year.

Join Cumbria Business Growth Hub, on Wednesday July 18th, to learn how to create an effective 90-day formula for planning and executing responsive marketing activities.

This workshop is FREE OF CHARGE to eligible businesses thanks to funding through Cumbria Chamber of Commerce, Allerdale, Barrow, Carlisle, Eden and South Lakeland Councils, and the European Regional Development Fund.

It would normally cost around £140.

The formula includes:

  • Past sales and marketing activities – Looking at what you’ve done and what it has achieved. For the purposes of the workshop you’ll be asked to complete a short questionnaire to gather some simple data to learn the process.
  • Insights – What does the past tell you? Which elements can be used again or developed further? What needs to be junked?
  • Vision – Your vision/goals for the next 90 days, with some decisions based on your data and insights.
  • 90-day strategy – Setting out your approach and marketing focus for the next 90 days.
  • Tactical planning calendar – Broken into two-week chunks.

At the end of the workshop you’ll have an outline plan for your marketing for the next 90 days and understand how to produce these quick and effective plans as often as you wish.

The workshop takes place at the Castle Green Hotel, Kendal, from 10am to 4pm. To confirm your eligibility and book a place, or if you have any questions, please email Catherynn@cumbriachamber.co.uk.

The workshop is the latest in a series of free Growth Hub workshops to promote business growth.

Others have covered time management, sales, management tools, writing to sell, purchasing, writing website content, market research, improving profitability, future proofing your business, and SEO.

Previous workshops have been well received.

Here’s what participants have had to say:

“Thank you for course. It was very well constructed and I feel it will improve a lot of areas within our purchasing going forward.” Graeme, GT Tyres, Carlisle

“I really enjoyed the course and definitely got a lot out of it that I’ll be using to move forward with my businesses.” Sarah, Sarah Kay Photography

“Thank you for the information and thanks again for a very informative and interesting day.”  Aidan, Quattro, Penrith

The workshops are part of the wider business support offer provided by the Chamber’s Cumbria Business Growth Hub.

To find out more about how the Growth Hub can help your business, click here or call 0844 257 84 50.

ERDFThe funding that supports the Growth Hub comes from a range of sources including Cumbria Chamber of Commerce, the European Regional Development Fund, Allerdale Borough Council (Sellafield Ltd’s Allerdale SIIF, distributed by Allerdale Borough Council), Barrow Borough Council (FEDF Coastal Communities Fund Supply Chain Initiative, the Coastal Communities Fund is funded by the Government with income from the Crown Estates marine assets; it is delivered by the Big Lottery Fund on behalf of UK Government), Carlisle City Council, Eden District Council, South Lakeland District Council and Cumbria LEP. The Ministry for Housing Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information, click here.

© Cumbria Chamber of Commerce

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