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How to write compelling website content

Website content

Having an effective and functional website is vital for any business.

Join Cumbria Business Growth Hub, on Monday May 21, to learn different techniques for writing engaging content that will help your business stand out from the crowd and project the personality of your brand to the reader.

Content that will make potential customers feel as though they’re connecting directly with you and your brand.

The workshop covers:

  • Planning your web content – getting the flow of information right;
  • Different styles and approaches you can consider;
  • “Home” page content;
  • “About” page content;
  • Product and service description pages;
  • Unusual and engaging ways to describe products and services (with examples);
  • Using SEO keywords the right way;
  • Ideas for creating opt-ins on your site to help build your mailing list.

You’ll have the opportunity to do some writing and get feedback from the rest of the group.

By the end of the day, you will have created content that you can work on and develop further back at the office.

The workshop takes place at Newton Rigg Conference Centre, near Penrith, from 10am to 4pm, and is FREE OF CHARGE to eligible businesses thanks to funding through Cumbria Chamber of Commerce, local authorities and the European Regional Development Fund.  It would normally cost around £250.

To confirm your eligibility and book a place, or if you have any other queries, email Catherynn@cumbriachamber.co.uk

This is the latest in a series of free Growth Hub workshops to promote business growth. Others have covered time management, sales and marketing strategy, management tools, writing to sell, boosting productivity, market research, improving profitability, future proofing your business, and SEO.

The workshops are part of the wider business support offer provided by the Chamber’s Cumbria Business Growth.

To find out more about how the Growth Hub can help your business, click here or call 0844 257 84 50 today.

ERDFThe funding that supports the Growth Hub comes from a range of sources including Cumbria Chamber of Commerce, the European Regional Development Fund, Allerdale Borough Council (Sellafield Ltd’s Allerdale SIIF, distributed by Allerdale Borough Council), Barrow Borough Council (FEDF Coastal Communities Fund Supply Chain Initiative, the Coastal Communities Fund is funded by the Government with income from the Crown Estates marine assets; it is delivered by the Big Lottery Fund on behalf of UK Government), Carlisle City Council, Eden District Council, South Lakeland District Council and Cumbria LEP.

The Department for Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information, click here.




© Cumbria Chamber of Commerce


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