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How to make your business more profitable and effective

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How can you use business strategy to make your business more profitable and effective?

Do you understand how to develop, deliver and review a good business strategy?

How can your business strategy shape better interactions with customers and partners?

These questions will be answered when Cumbria Business Growth Hub joins forces with Ruby Star Associates to stage a workshop at at Energus, Workington, form 10am to 4pm on Friday February 2.

This highly interactive session focuses on:

  • A clear understanding of what strategy is and isn’t, and why it matters;
  • Approaches to separating strategy from operational matters to improve business performance;
  • Principles of strategy and governance for any size of business.

The workshop is FREE OF CHARGE to eligible businesses owing to funding through Cumbria Chamber of Commerce, local authorities and the European Regional Development Fund. It would normally cost around £140.

Using evidence-informed facilitation exercises, Ruby Star Associates will lead you through this practical masterclass, incorporating the latest in evidence and experience.

The day will cover:

  • What’s the difference between strategy and operation and why does it matter?
  • How can you identify where this difference stands for your organisation?
  • How can you work out whether something has increased or decreased in strategic importance?
  • How can you create opportunities to have strategic conversations with your team, clients, customers, suppliers and partners?
  • How can you apply scientific principles of the development of strategy?
  • How do you test and refine strategic ideas?
  • Why risk matters – understanding, tracking, mediating and accepting risk.
  • Governance, what does it mean to have a well-led organisation?

Ruby Star Associates are a multi-award winning organisation specialising in putting more ‘oomph’ into businesses, social enterprises, public sector bodies and charities.

To confirm your eligibility and book a place, or if you have any questions, email Catherynn@cumbriachamber.co.uk.

Please note places are limited so book early to avoid disappointment.

The funding that supports the Growth Hub comes from a range of sources including Cumbria Chamber of Commerce, the European Regional Development Fund, Allerdale Borough Council (Sellafield Ltd’s Allerdale SIIF, distributed by Allerdale Borough Council), Barrow Borough Council (FEDF Coastal Communities Fund Supply Chain Initiative, the Coastal Communities Fund is funded by the Government with income from the Crown Estates marine assets; it is delivered by the Big Lottery Fund on behalf of UK Government), Carlisle City Council, Eden District Council, South Lakeland District Council and Cumbria LEP.

The Department for Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information, click here.

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