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How market research can boost your bottom line

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How can market research support the growth and competitiveness of your business?

Do you understand the basic concepts of market research? And how you can do it for free or cheaply?

Do you know where and when to use it?

The answers to all these questions and more will be revealed at a Cumbria Business Growth Hub workshop this Monday, August 6th.

It will show you how you can carry out your own market research for free – or at a very low cost – and how to use it.

The workshop is FREE OF CHARGE to eligible businesses thanks to funding through Cumbria Chamber of Commerce, Allerdale, Barrow, Carlisle, Eden and South Lakeland Councils, and the European Regional Development Fund.

It would normally cost £380 plus VAT.

Using the latest evidence about what works for business, this highly interactive session covers:

  • Expectations and key concepts
  • Market research – an introduction
  • Audiences – identification and reach
  • Market research planning

You will leave with an outline of your market research plan and key actions to get you started by:

  • Examining strategic approaches to market research
  • Developing low cost and free approaches
  • Gaining insight into what, when, how and why to undertake market research
  • Learning tools, tips and tricks to facilitate your own research

The workshop takes place at Newton Rigg Conference Centre, Penrith, from 10am to 4pm. To confirm your eligibility and book a place, or if you have any questions, email Catherynn@cumbriachamber.co.uk.

This is the latest in a series of free Growth Hub workshops to promote business growth. Others have covered time management, sales, management tools, writing to sell, purchasing, writing website content, market research, improving profitability, future proofing your business, and SEO.

Here’s what participants in previous sessions had to say:

“I have thoroughly enjoyed attending.  The workshops are great for assisting each and every business at different stages of their development to give you the knowledge needed to move your business forward.  The knowledge gained is easy to implement within your businesses.” Alison, AJ Lakes Consultancy

“The free workshops have been a valuable opportunity to get ‘top tips’ and to develop a deeper understanding of different marketing techniques. The courses also offered me the opportunity to meet different business owners, which has been great for extending my network of contacts.  All the tutors were excellent and very knowledgeable.  Highly recommended.” Fiona, Solwayconnections

“Thanks very much for the great course. Annie and I will be working on things – we’ll let you know how we get on.” Mike, NJO Technology

The workshops are part of the wider business support offer provided by the Chamber’s Cumbria Business Growth Hub.

To find out more about how the Growth Hub can help your business, click here or call 0844 257 84 50.

ERDFThe funding that supports the Growth Hub comes from a range of sources including Cumbria Chamber of Commerce, the European Regional Development Fund, Allerdale Borough Council (Sellafield Ltd’s Allerdale SIIF, distributed by Allerdale Borough Council), Barrow Borough Council (FEDF Coastal Communities Fund Supply Chain Initiative, the Coastal Communities Fund is funded by the Government with income from the Crown Estates marine assets; it is delivered by the Big Lottery Fund on behalf of UK Government), Carlisle City Council, Eden District Council, South Lakeland District Council and Cumbria LEP. The Ministry for Housing Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information, click here.

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