Cumbria’s food, craft and produce businesses are now receiving online training direct to their tablets and mobile phones thanks to Cumbria Chamber of Commerce.
The initiative allows business people, wherever they are, to access cutting-edge business support on mobile devices using webinar software that allows the Chamber to deliver training online effectively.
A test run in February was declared a success after almost 1,400 hours of training were delivered over four evenings. Hundreds of business owners signed up to access live, web-based training on topics such as Facebook, Twitter, email marketing and WordPress, allowing them to grow their profits without having to leave their home or office.
“We live in exciting times and the Chamber is keen to embrace these technological changes in a way that delivers quick results for Cumbrian businesses.”
Chamber Chief Executive Rob Johnston said: “I was delighted by the instant success of our webinar pilot. It’s a process that we want to harness fast, so we can continue to provide high quality benefits to our members via their mobile devices. We live in exciting times and the Chamber is keen to embrace these technological changes in a way that delivers quick results for Cumbrian businesses.”
Members of the Chamber’s Made in Cumbria network are now able to access a live webinar every month as a benefit of their membership package. These deal with a range of topics requested by members, such as improving web and social media performance, getting more publicity, effective promotion strategies and presenting products better to boost sales. The webinars draw on expertise available to the Chamber via its extensive network of advisers and specialists from different industries and sectors.
“We want to demonstrate how important our Made in Cumbria members are to the county, so we decided to provide some specialist training particularly geared to the needs of their businesses”
Rob added: “We want to demonstrate how important our Made in Cumbria members are to the county, so we decided to provide some specialist training particularly geared to the needs of their businesses. We’re always ready to welcome new members who want to access the Made in Cumbria brand, and I hope that this easy-to-access initiative will encourage local businesses to really embrace the wonderful technological advantages that we now have at our fingertips.”
The 90-minute digital training sessions are managed by Paul Teague, the Chamber’s digital development manager.
“With webinars, we cut through all of the geographical problems Cumbrian businesses encounter”
He said: “We had an amazing response to our webinar pilot, and that demonstrates a real appetite for this type of learning. With webinars, we cut through all of the geographical problems Cumbrian businesses encounter, and the technology enables us to deliver great quality training at a time and place of attendees’ choosing.”
To find out more about joining Made in Cumbria, contact Lesley Robinson on 0845 22 600 40.© Cumbria Chamber of Commerce